What is the outlook for the banking industry?
Banks, in general, are on sound footing, but revenue models will be tested. Organic growth will be modest, forcing institutions to pursue new sources of value in a capital-scarce environment. Investment banking and sales and trading businesses will need to adapt to new competitive dynamics.
The U.S. banking industry has found greater stability following bank failures in March and April 2023, and we expect most banks to perform well and build capital in 2024.
Fitch has a 'deteriorating' outlook for U.S. banks in 2024, with continued pressures on the U.S. banking sector, including slow loan growth, elevated funding costs and normalizing credit quality. We expect the economy to meaningfully slow in 2024 but no longer forecast a recession.
Job outlook for bankers in the United States
The projected banker job growth rate is 10% from 2018-2028. About 47,700 new jobs for bankers are projected over the next decade. Banker salaries have increased -4% for bankers in the last 5 years. There are over 141,062 bankers currently employed in the United States.
1. The rise of gen AI. Banks are likely to benefit more than other industries—our analysis indicates productivity could rise by 20–30% and revenue by 6%. Banks will need to not only utilize cloud and data effectively, but also to rethink work and talent.
The future of banking will look very different from today. Faced with changing consumer expectations, emerging technologies, and new business models, banks will need to start putting strategies in place now to help them prepare for banking in 2030. Explore eight key trends below that are changing the banking landscape.
2024 poses diverse challenges for financial institutions, including compliance risks, interest rate fluctuations, credit instability, AI-enhanced fraud, and geopolitical shocks. A proactive and strategic approach is crucial to navigate this complex landscape successfully.
Banking Industry Overview
Total global assets climbed to $154,211 in 2022, up 3.79 percent YoY from 148,583 in 2021, according to The Banker's Top 1000 World Banks Ranking for 2022.
Successful banks of 2030 will master data-driven customer experience across channels, underpinned by artificial intelligence and robotic automation. Consumers are becoming far more aware of the value of their personal data and the importance of keeping it safe and secure.
As the Federal Reserve began raising interest rates in 2022 in response to the 2021–2023 inflation surge, bond prices declined, decreasing the market value of bank capital reserves, causing some banks to incur unrealized losses; to maintain liquidity, Silicon Valley Bank sold its bonds to realize steep losses.
What is the hardest job in banking?
Wealth managers and Private Bankers are stressful jobs in finance. Finishing near the top on some surveys and further down on others, wealth managers and financial advisors deal with one particular vehicle for stress: they eat only what they kill. Wealth managers get fired nearly as often as they get hired.
As long as investment banks remain gatekeepers to the market for companies (and capital markets), they will be able to extract high fees, and use those high fees to pay high salaries and bonuses.
The banking industry is known for its stability, ensuring that employees have a reliable source of income. Additionally, major banks often provide competitive salaries, offering financial rewards that can be attractive to professionals. Career advancement opportunities are also abundant in major banks.
A 0.75% drop in rates in 2024
"It is forecasted that this would cause a correlating reduction in savings rates up to 0.25% after each cut," he adds. So if a high-yield savings account currently has a 5% APY, he says, that could mean savings rates would fall to 4.25% after the three expected Fed rate cuts in 2024.
For Fintech, 2024 will be a year of both consolidation and innovation. AI-driven solutions will continue to propel the sector forward, making significant advancements in fraud reduction and automated accounting solutions, while cross-border and real-time payment systems will continue to evolve.
In 2024, we predict that compliance challenges will intensify as more licensing requirements will likely manifest to enhance consumer trust and transparency, while also bringing neobanks to a similar compliance playing field as their big bank counterparts, signaling credibility.
While brick and mortar banks are not going away anytime soon, the online banking trend is undeniable. It's clear that financial institutions should be focused on increasing their flexibility and adaptability, and offer a competitive customer experience for consumers with a wide variety of needs.
Today's consumers demand faster transaction times, lower fees, individualized attention, and more transparency when it comes to their finances. Many traditional banks have failed to meet these expectations due to outdated technology or outmoded policies that cannot keep up with customer demands.
Yes, if your money is in a U.S. bank insured by the Federal Deposit Insurance Corp. and you have less than $250,000 there. If the bank fails, you'll get your money back. Nearly all banks are FDIC insured.
2024 in Brief
There are no bank failures in 2024. See detailed descriptions below.
Is the banking industry being disrupted?
Indeed, the major change is now coming from digital disruption of the sector, which is leaving incumbents with potentially obsolete legacy technologies (e.g. mainframes) and overextended branch networks to serve the standards of service that new competitors can provide.
In all of 2023, bank profits were down 2.3% to $257 billion, but remain above pre-pandemic levels, the FDIC said. The FDIC directed banks to pay the fee to recoup billions of dollars in losses its insurance fund suffered following the failures of Silicon Valley Bank and two other larger firms.
However, the industry will face challenges around privacy and data protection, as well as the risks of AI bias. Open Banking is based on the principle of allowing us to take control of our financial data and how it's used.
Key Insights & Stats:
Bank branch numbers in the US have fallen by 6.5% since 2012. Based on current trends the number of physical banks could fall to fewer than 16,000 by 2030, a number not seen since 1965. Current trends suggest that all bank branches could be closed by 2034.
An increasing demand for a digital banking experience from millennials and Gen Zers is transforming how the entire banking industry operates. Consumers' growing desire to access financial services from digital channels has led to a surge in new banking technologies that are reconceptualizing the banking industry.
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